School of Communication Design
Overview
Create Stories. Build Brands. Shape Culture.
The School of Communication Design at IMS DIA prepares the next generation of visual storytellers, brand strategists, filmmakers, photographers, and digital creators. The program is rooted in narrative thinking, design aesthetics, technology, and cultural context, enabling students to communicate ideas that inform, influence, and inspire.
With a strong balance of creativity and strategy, students learn to craft compelling visual and digital narratives across print, film, web, mobile, and emerging media platforms. Studio-based learning, real-world briefs, and industry engagement ensure graduates are equipped for today’s fast-paced creative industries.
Core Domains
The 5 pillars of the Communication Design program
Graphic & Visual Communication
Develop strong visual language skills through typography, layout, illustration, visual systems, and design for print and digital platforms.
Photography & Filmmaking
Learn the art and craft of photography, cinematography, direction, editing, and visual storytelling for films, documentaries, advertisements, and digital content.
UX/UI & Digital Media
Design user-centered digital experiences by understanding user research, information architecture, interface design, usability, and interactive media.
Storytelling & Content Strategy
Master narrative development, copywriting, content planning, and storytelling frameworks for brands, media platforms, and digital channels.
Branding & Advertising
Understand brand identity, brand strategy, advertising concepts, campaign planning, and integrated communication across multiple touchpoints.
Why Choose Communication Design at IMS DIA?
- Industry-aligned curriculum covering design, media, and digital storytelling
- Strong foundation in branding, advertising, and content strategy
- Hands-on exposure to photography, filmmaking, and digital media production
- Training in UX/UI and interactive design
- Portfolio-driven learning with live projects and internships
- Mentorship by experienced designers, filmmakers, and creative professionals
Programs Offered
Undergraduate Program – Communication Design
Duration
4 Years (8 Semesters)
Eligibility:
10+2 or equivalent from a recognised board
Program Highlights:
- Strong foundation in design principles and visual storytelling
- Advanced studios in branding, UX/UI, film, and digital media
- Live briefs with brands, agencies, and media platforms
- Professional portfolio development across multiple formats
- Internship and final graduation project
Film, Photography & Media Certificate Programs
Focused programs designed for learners seeking specialized skills in visual media and content creation.
Ideal for:
- Aspiring filmmakers and photographers
- Media professionals and content creators
- Students exploring creative careers
Digital Content & Reels Workshops
Short-term, high-impact workshops tailored for the digital-first world.
Includes:
- Social media content creation
- Reels and short-form video production
- Mobile filmmaking and editing
- Influencer and creator economy insights
Teaching & Learning
Approach
- Studio-based, project-driven learning
- Emphasis on conceptual thinking and execution
- Real-world briefs and collaborative projects
- Industry workshops, masterclasses, and portfolio reviews
- Cross-disciplinary exposure within design and innovation
Career Opportunities
Graduates of the School of Communication Design are equipped to work
across creative, media, and digital industries.
Career Opportunities Include:
- Graphic Designer
- Visual Communication Designer
- UX/UI Designer
- Filmmaker / Video Producer
- Photographer
- Brand Strategist
- Content Strategist
- Advertising & Creative Professional
- Digital Content Creator
- Social Media & Media Consultant
Admission Process
Career Opportunities Include:
Apply Online
Submit the application form through the IMS DIA admissions portal.
Entrance Evaluation
Assessment through a design aptitude test and/or portfolio review.
Personal Interaction
One-on-one interaction to understand creative potential and career aspirations.
Offer & Enrollment
Admission confirmation followed by fee payment and onboarding.
Eligibility Criteria
Undergraduate Program:
Passed 10+2 from any stream (Arts / Commerce / Science)
Creative aptitude preferred
Diploma & Certificate Programs:
Open to students, graduates, and working professionals
Frequently Asked Questions (FAQs)
Q1. What is communication design and how is it different from graphic design?
Communication design is broader than graphic design. It includes visual design, branding, advertising, UX/UI, filmmaking, photography, and digital media, focusing on how ideas are communicated across platforms.
Q2. Do I need drawing skills to apply?
Basic drawing skills are helpful but not mandatory. Creativity, visual thinking, and storytelling ability are more important.
Q3. Will I learn filmmaking and photography hands-on?
Yes. The program includes practical training in photography, filmmaking, editing, and production using industry-relevant tools.
Q4. Is UX/UI part of the curriculum?
Yes. UX/UI and digital media design are integral components of the communication design program.
Q5. Can I work in advertising or digital media after this course?
Absolutely. Graduates are prepared for careers in advertising agencies, digital platforms, content studios, and brand communication roles.
Infrastructure & Facilities
Graphic and communication design studios
Digital media and UX/UI labs
Photography and filmmaking labs
Editing and post-production suites
Exhibition and screening spaces
Communicate Ideas. Influence Audiences. Create Impact.
The School of Communication Design at IMS DIA empowers students to become creative thinkers and visual storytellers who can shape brands, media, and culture in a digital-first world.
