School of
Jewellery
Design
Overview
Jewellery Design (B.Sc. 3 Years)
“We are not a jewellery school. We are a design movement — where the karigar meets the coder, the artisan meets the algorithm, and the sparkle meets the soul.”
At DIA, jewellery is not merely adornment — it’s architecture for the body, storytelling through material, and emotion set in metal. Our approach bridges centuries of Indian craftsmanship with the new language of digital innovation — from hand chasing and gemstone setting to 3D printing and parametric modelling. Students learn to see beyond ornament — to create pieces that move, transform, and communicate. They study cultural symbolism and human behaviour, explore sustainability through recycled metals, and experiment with AI-driven forms. Each creation becomes a dialogue between past and future — between the hand that makes and the mind that imagines.
The 3 levels of Academic Excellence
Level 1
Level 2
Level 3
Program Philosophy
Material Intelligence
Understanding matter before mastering form
Core Competencies
- Gemmology, diamond grading & valuation
- Metallurgy for jewellery
- Jewellery manufacturing techniques
- Technical & orthographic drafting
- Surface development & finishing
- Material experimentation across gold, silver, glass, enamel, resin, recycled and alternative media
- Wearable technology fundamentals (sensors & smart components)
- Material documentation & standards
Heritage to Haute Couture
Reviving craft legacies through contemporary design
Core Competencies
- History of jewellery
- Design crafts & traditional manufacturing techniques
- Lost-wax casting (historical to contemporary)
- Indian craft cluster studies
- Heritage motif & symbolism research
- Street style, cultural observation & trend interpretation
- Contemporary Indian luxury market anthropology
Digital Craftsmanship
Where technology becomes a creative ally
Core Competencies
- 2D CAD (CorelDRAW)
- Matrix / MatrixGold
- Digital sculpting (ZBrush)
- CAD–CAM workflows
- 3D printing & rapid prototyping
- Digital ornamentation mapping
- Digital rendering & presentation
- AI tools for jewellery concepting
- AR/VR narratives & Unreal Engine environments
Sustainable Storytelling
Ethics, ecology & responsibility in luxury design
Core Competencies
- Sustainability & design frameworks
- Lab-grown diamonds (CVD & HPHT)
- Sustainable materials lab
- Circular design strategies
- Life cycle assessment (LCA) for jewellery
- Supply chain traceability & documentation
- Market behaviour & responsible sourcing
- Live industry sustainability projects
Narrative Jewellery
Designing jewellery as language, memory & meaning
Core Competencies
- Trend forecasting & cultural analysis
- Surface ornamentation & development
- Visual mapping & creative ideation
- Mood boards & conceptual storyboards
- Narrative building & symbolism
- Semiotics in jewellery
- Conceptual jewellery studio practice
Brand & Market Intelligence
From creative vision to commercial reality
Core Competencies
- International markets & demographic analysis
- Fundamentals of management & marketing
- Branding & visual merchandising
- Retail ecosystems & consumer behaviour
- Product positioning & market-to-concept workshops
- Costing, pricing & professional practice
- Enterprise development
- E-commerce & digital retail
- Portfolio & pitch development
Contemporary Jewellery Studies
Jewellery as cultural, conceptual & critical practice
Core Competencies
- Global contemporary jewellery movements & practitioners
- Conceptual development & alternative wearability
- Body, identity & socio-cultural exploration
- New material & hybrid media experimentation
- Curatorial, exhibition & gallery literacy
- Critical writing & articulation
- Cross-disciplinary collaborations
- International benchmarking & global platforms
Why Choose Jewellery Design at IMS DIA?
- Balanced focus on handcrafted techniques and digital jewellery design
- Training in industry-relevant CAD tools (Matrix Software)
- Strong grounding in gemology and material knowledge
- Exposure to global jewellery trends and markets
- Emphasis on entrepreneurship and boutique readiness
- Portfolio-driven learning with real-world applications
Key Learning Areas
Handcrafted & Contemporary Jewellery
Learn traditional jewellery-making techniques such as sketching, wax carving, metalworking, setting, and finishing, alongside contemporary design approaches.
CAD Jewellery Design (Matrix Software)
Develop technical expertise in Matrix CAD software to create precise, production-ready jewellery designs aligned with industry standards.
Gemmology Basics
Understand gemstones, diamonds, precious metals, grading principles, sourcing, and quality evaluation essential for professional jewellery practice.
Enterprise & Market Readiness
Gain insights into costing, branding, merchandising, retail, and market positioning to prepare for employment or independent business ventures.
Programs Offered
Undergraduate Program – Jewellery Design
Duration
4 Years (8 Semesters)
Eligibility:
10+2 or equivalent from a recognised board
Program Highlights:
- Foundation in jewellery design and visual aesthetics
- Hands-on training in manual and CAD-based jewellery creation
- Exposure to fine, fashion, and luxury jewellery segments
- Live projects, industry exposure, and portfolio development
- Graduation collection and professional showcase
Teaching & Learning
Approach
- Studio-based, practice-oriented learning
- Integration of craftsmanship and digital design
- Market-driven design projects
- Continuous mentoring and portfolio reviews
- Exposure to industry workflows and standards
Career Opportunities
Graduates of the School of Communication Design are equipped to work
across creative, media, and digital industries.
Career Opportunities Include:
- Jewellery Designer & Product Developers
- CAD Jewellery Specialist
- Entrepreneurs & Brand Founders
- Design Consultant
- Product Development Executive
- Merchandising & Retail Consultant
- Jewellery Brand Associate
- Creative Directors & Visual Merchandisers
- Craft Revivalists & Design Researchers
Admission Process
Career Opportunities Include:
Apply Online
Submit the application form through the IMS DIA admissions portal.
Entrance Evaluation
Assessment through a design aptitude test and/or portfolio review.
Personal Interaction
One-on-one interaction to understand creative potential and career aspirations.
Offer & Enrollment
Admission confirmation followed by fee payment and onboarding.
Eligibility Criteria
Undergraduate Program:
Passed 10+2 from any stream (Arts / Commerce / Science)
Creative aptitude preferred
Diploma & Certificate Programs:
Open to students, graduates, and working professionals
Frequently Asked Questions (FAQs)
Q1. What is communication design and how is it different from graphic design?
Communication design is broader than graphic design. It includes visual design, branding, advertising, UX/UI, filmmaking, photography, and digital media, focusing on how ideas are communicated across platforms.
Q2. Do I need drawing skills to apply?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q3. Will I learn filmmaking and photography hands-on?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q4. Is UX/UI part of the curriculum?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q5. Can I work in advertising or digital media after this course?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Infrastructure & Facilities
Jewellery design studios
CAD labs with Matrix software
Gemmology and material study resources
Model-making and prototyping facilities
Exhibition and showcase spaces
Design with Precision. Craft with Passion. Create Timeless Jewellery.
The School of Interior Design at IMS DIA empowers students to become skilled designers who combine heritage craftsmanship with innovation, technology, and market intelligence.
