School of
Luxury Product
Design
Overview
“We Don’t Just Design Products —
We Design Desire, Responsibly.”
Luxury is no longer about excess — it’s about essence. At DIA, product design is a philosophy of purpose, emotion, and ethics. We create designers who can merge beauty with responsibility, craft with technology, and heritage with innovation. From handbags and footwear to home objects and collectible furniture, DIA’s product designers shape the new world of conscious luxury — where every object tells a story of sustainability, culture, and timeless design.
What Is Luxury
Luxury in India
- Rooted in heritage, craftsmanship, and cultural symbolism
- Shaped by rituals, emotion, and artisanal mastery
- Defined by exclusivity, personalization, and heirloom value
- Influenced by royal legacy and historic craft traditions
- Evolving through aspiration, upward mobility, and refined lifestyles
- Expressed through brand prestige, social display, and modern luxury narratives
Global Understanding of Luxury
- Anchored in design excellence, innovation, and superior craftsmanship
- Defined by material quality, precision, and controlled exclusivity
- Driven by strong brand narratives and experiential storytelling
- Integrated with technology and sustainable practices
- Balances product value with immersive experiences
- Focuses on lifestyle enhancement over overt status display
Growth journey of luxury Product Design student
Foundation of Product design
- Basics of product design
- Luxury fundamentals
- Affordable Luxury Concept
Specialisation
Super Specialisation
- Finding your own style within the elective choice.
- Refining entrepreneurship skills
- Understanding how to create and build value in creative and cultural businesses.
Specialisations & Categories
DIA’s Luxury Product Design program opens six key pathways — each combining heritage, innovation, and sustainability through design intelligence.
Luxury Accessories
Bags, shoes, belts, eyewear, and lifestyle add-ons — crafted where couture detailing meets industrial precision.
Designers learn to merge ergonomics with emotion, making function feel like fashion.
Home & Lifestyle Products
Ceramics, lighting, tableware, decor, and fragrance design for modern Indian luxury spaces.
An exploration of form, texture, and sensory storytelling for homes that feel personal and poetic.
Furniture & Furnishings
Small furniture, textile furnishings, and modular objects designed using sustainable woods, bamboo, and recycled materials.
Students craft heirloom pieces that celebrate proportion, purpose, and planet.
Sustainable Product Systems
Circular design practices, biomaterials, and ethical production methods.
Students reimagine waste as wonder — creating regenerative design systems for a responsible future.
Material Innovation
Research into organic and next-gen materials — from mushroom leather and mycelium composites to pineapple fibre and banana silk.
Designers become material storytellers, translating biology into beauty.
Digital Product Design
AI-aided form exploration, parametric design, and AR prototyping for product visualisation.
Where the hand meets the algorithm — merging imagination with precision.
Program
Philosophy
Function × Fantasy × Responsibility
Every product must serve, seduce, and sustain. DIA trains students to create pieces that are emotionally evocative, environmentally conscious, and functionally exceptional.
Material as Mindset
Students explore natural and renewable materials — bamboo, cork, banana fibre, leather alternatives, terracotta, clay, and handwoven fabrics — transforming them into contemporary luxury.
Craft + Code
Traditional Indian craftsmanship meets digital precision — from wood inlay to CNC carving, from hand embroidery to laser etching.
The Future is Regenerative
Beyond sustainability, DIA teaches regeneration — design that gives back more than it takes, through ethical sourcing, upcycling, and long-life design.
Designing the Emotion of Luxury
Students learn to design not just products, but feelings — serenity, joy, belonging — because true luxury is emotional, not material.
Why Choose Luxury Product Design at IMS DIA?
- Unique focus on luxury, lifestyle, and premium product segments
- Integration of craft, materials, branding, and market strategy
- Exposure to global luxury trends and consumer behaviour
- Emphasis on sustainable luxury and upcycling practices
- Studio-based learning with prototypes and real-world projects
- Portfolio development aligned with premium brands and markets
Focus Areas
Lifestyle & Home Products
Design lifestyle and home products that combine functionality, aesthetics, and refined user experience, including décor, tableware, lighting, and home accessories.
Bags, Accessories & Furniture
Explore design and development of bags, accessories, and furniture with attention to form, material selection, detailing, craftsmanship, and durability.
Product Branding & Market Strategy
Understand how luxury products are positioned, priced, marketed, and communicated. Learn brand storytelling, packaging, market research, and go-to-market strategies.
Sustainable Luxury & Upcycling
Develop responsible design practices through sustainable materials, ethical sourcing, upcycling, and circular design approaches aligned with modern luxury values.
Programs Offered
Undergraduate Program – Luxury Product Design
Duration
4 Years (8 Semesters)
Eligibility:
10+2 or equivalent from a recognised board
Program Highlights:
- Foundation in design thinking and product aesthetics
- Advanced studios in luxury product creation and prototyping
- Material exploration and craft-based innovation
- Live projects with brands, artisans, and industry partners
- Graduation project and professional portfolio development
Teaching & Learning
Approach
- Studio-led, hands-on product development
- Material research and prototyping workshops
- Integration of craft traditions with contemporary design
- Market-oriented and brand-driven design thinking
- Continuous mentoring and design critiques
Career Roles
Graduates of the School of Luxury Product Design are prepared for roles
across premium product, lifestyle, and luxury markets.
Career Opportunities Include:
- Luxury Product Designer
- Design Entrepreneur/Studio Founder
- Product Development Specialist
- Lifestyle Product Designer
- Furniture & Accessory Designer
- Craft & Design Consultant
- Sustainable Product Designer
- Material Innovator
- Brand & Experience Designer
- Design Researcher
- Luxury Design Consultant
Admission Process
Career Opportunities Include:
Apply Online
Submit the application form through the IMS DIA admissions portal.
Entrance Evaluation
Assessment through a design aptitude test and/or portfolio review.
Personal Interaction
One-on-one interaction to understand creative potential and career aspirations.
Offer & Enrollment
Admission confirmation followed by fee payment and onboarding.
Eligibility Criteria
Undergraduate Program:
Passed 10+2 from any stream (Arts / Commerce / Science)
Interest in product design, crafts, materials, or luxury markets preferred
Frequently Asked Questions (FAQs)
Q1. What is luxury product design?
Luxury product design focuses on creating high-quality, premium products that emphasize craftsmanship, material excellence, aesthetics, branding, and user experience.
Q2. Is this course suitable if I want to start my own brand?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q3. Does the course include hands-on prototyping?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q4. How is sustainability integrated into luxury design?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Q5. Are there industry collaborations?
No. The program is designed to nurture beginners as well as students with prior exposure to fashion or design.
Infrastructure & Facilities
Product design studios
Material exploration and prototyping labs
Craft and model-making workshops
Digital visualization facilities
Exhibition and showcase spaces
Design the Extraordinary. Create Products of Value.
The School of Interior Design at IMS DIA empowers students to create meaningful, premium products that celebrate craftsmanship, innovation, and responsible luxury.
