B. Des in Luxury Product Design

We don’t just design products, we design desire, responsibly!

B. Des in Luxury Product Design – Program Overview

Step into the world where your imagination becomes a legacy, where raw creativity meets luxury craftsmanship. Welcome to B. Des in Luxury Product Design at IMS DIA. A 4-year, truly immersive product design degree course structured to evolve you from a curious learner into a visionary creator.

We believe that product designing is not only about designing, but it’s about designing emotions and identities rooted in both Indian heritage and global luxury standards. When you take your first step in the program, you will be greeted with the fundamentals of product design and gradually learn to blend aesthetics with purpose. This eases you into a curriculum that unfolds into an exciting journey of strategy, creativity, and innovation.

The B. Des product design subjects are thoughtfully selected by our expert faculty, keeping industry and global standards in mind. The syllabus covers product design studios, behavioural science, ergonomics, packaging design, material exploration, and advanced modules like storytelling, luxury branding, and sensory design.

Through workshops, craft, global exposure, cluster visits, and hands-on prototyping, you learn from practical work. The learning here goes beyond classrooms, where every step pushes your creative boundaries. You learn the latest techniques from working with sustainable materials to experimenting with 3D printing, CAD, and luxury retail experiences.

Students who have completed 10+2 education and possess a creative aptitude are eligible to apply to the B. Des product design course at IMS DIA. We aim to make the product design course qualification accessible yet aspirational. The whole process is designed to identify originality, passion, and potential.

About the B. Des in Luxury Product Design Program

You are now entering a realm where imagination is sculpted into elegance and ideas grow into timeless masterpieces. This journey is for those who want to create an impact. The program is rooted in the richness of Indian heritage and elevated by global standards. This product design degree course trains you to design products that are deeply emotional and ambitious.

Here, you will experiment with materials, explore sustainable solutions, build prototypes, and merge craft with cutting-edge technology. This immersive B. Des Product Design course is built on a very powerful concept: luxury is not just about objects, it’s about emotion, storytelling, and identity.

PILLAR 1 Function Fantasy Responsibility

“Serve – Seduce – Sustain.” Luxury that works exceptionally, feels magical, and respects the planet.

The first pillar, at its core, is built on a powerful philosophy: “Function Fantasy Responsibility”. As you dive deeper into the course, you will explore cutting-edge areas like emotional and sensory design, where touch, sound, fragrance, and visual

storytelling shape your experiences. The B. Des Product Design subjects, like product design, ergonomics, and product detailing, train you to create products that are emotionally and functionally powerful and ethically responsible.

PILLAR 2 Material as mindset

“Luxury is material intelligence.” Hands-on mastery with responsibly sourced natural/regenerative materials.

The second pillar redefines how you perceive the world of materials. Here, you get to explore sustainable materials, tactile intelligence, and material innovation. From metal to textiles, bamboo to bio-leather, you get to study, experiment, prototype, and innovate with the materials.

PILLAR 3 Craft + Code

“The soul of craft meets the precision of technology.”

Tradition meets technology at this 3rd pillar of our B. Des product designing course. This is exactly where this program stands out among other product designing courses in B. Des. You learn CAD, digital modelling, and 3D printing while studying the deep connection between Indian crafts, artisanal techniques, and present-day technology.

PILLAR 4 Future is regenerative

“Beyond sustainability: luxury must give back more than it takes.”

This fourth pillar pushes you beyond sustainability. Here, you will be trained to think about ethical sourcing, life-long product systems, and circular design. The course pushes you to design products that give back to the planet and not just take from it.

PILLAR 5 Designing the emotion of luxury

“Luxury is emotional, not material.”

Luxury is not seen, it is felt. Through subjects like storytelling, cultural studies, and luxury psychology. This particular pillar of our B. Des product design syllabus evokes desire, belonging, and identity.

With this robust blend of innovation, craftsmanship, sustainability, and storytelling within the B. Des product design syllabus. This course prepares you to step confidently into the dynamic world of designing. Here, every step will bring you closer to a career that is creative, global, and job-ready.

Your extraordinary journey begins with just a single step: B. Des Product designing is where your story truly begins. We are not just looking for students; we seek thinkers, creators, and future innovators.

The B. Des product design eligibility is designed to be inclusive yet aspirational. If you have completed 10+2 (any stream) from any recognized board, then your dream can come true here. Your artistic perception, unique observations, and passion truly matter to us.

The product design course qualification doesn’t demand a specific academic stream as it focuses on identifying students who are imaginative, curious, and ready to explore the world of design. At IMS DIA, this is one of the most accessible yet high-potential product designing courses in B. Des. Your vision and willingness to create make you the perfect candidate for this program.

Eligibility Criteria

Merit-Based Scholarships

Earn your scholarship through the D-DAT

At IMS DIA, scholarships are awarded purely on merit – through the DIA Design Aptitude Test (D-DAT). The test evaluates your creative thinking, visual reasoning and design sensibility rather than your academic stream. The stronger your D-DAT score, the higher your scholarship.

What is the D-DAT?

The DIA Design Aptitude Test (D-DAT) is our own admission and scholarship assessment. It looks beyond marks to what actually matters in design – how you observe, imagine and solve. Every applicant takes it, and every scholarship above flows from it. A strong performance can significantly reduce your first-year fee, regardless of which stream you studied in school.

Key Educational Benefits over other
institutions

In this ever-evolving design world, choosing the right institute can define your entire future. This is where IMS DIA rises above the ordinary. The product design degree course is deeply specialized, and an industry-aligned journey prepares you for your career in global luxury.

Niche specialization in luxury design

IMS DIA offers a highly focused B. Des Product Design program centred on lifestyle, luxury, and premium segments. The program equips students with a deep understanding of global luxury trends, heritage craftsmanship, and aspirational consumer behaviour. This gives them a rare competitive edge in the industry.

Pillar-driven learning framework

The B. Des Product Design syllabus is built on five powerful pillars, ensuring the program goes beyond aesthetics. Our pillars: Function* Fantasy* Responsibility, Material as mindset, Craft + Code, Future is regenerative, Designing the emotion of luxury trains you to create functional, sustainable, technologically advanced, and emotionally compelling products.

Industry-focused, hands-on curriculum

At DIA, B. Des product design subjects include CAD, prototyping, product design studios, luxury branding, ergonomics, packaging design, and behavioural science. The program is fully covered with live projects, workshops, and studio-based learning. Thanks to our carefully planned curriculum, students create, experiment, and innovate in real time, building a strong professional portfolio.

Strong design thinking foundation

IMS DIA’s students are trained on a globally recognised framework of empathise, define, ideate, prototype, and test. This approach is deeply embedded in our product design degree program and is highly valued across industries. It has now become one of the key drivers behind high-paying B. Des product design jobs.

Cross-disciplinary exposure

The course encourages collaboration across fashion design, communication design, jewellery design, and interior design, making the journey dynamic and interesting. This prepares the students for real-world team environments, problem-solving, innovation, and enhancing creativity.

Product incubator

This is a B. Des product design final year innovation lab launchpad. A high-energy, real-world environment where students step into the roles of entrepreneurs, creators, and industry disruptors. Their ideas are transformed into tangible outcomes, careers lead to opportunities, and creativity fashions commercial success.

Industry connect and global exposure

Students gain exposure through curated visits to design studios, craft clusters, and global events and international collaborations. The global outlook makes the program truly world-class, preparing students for careers in both Indian and international markets.

Emerging technologies and future-ready curriculum

With the rise of AI, immersive technologies, and Web3, our B. Des product design syllabus is aligned with future industry needs. Our students are prepared to design for evolving platforms and user experiences, certifying a long-term relevance in the job market.

High career growth and salary potential

Spanning luxury brands, tech, consumer goods, healthcare, and whatnot, the scope of B. Des product design jobs is vast. In India, the average salary of a luxury product designer is around Rs. 13.10 LPA, while globally they earn an average of $98,676. The entry-level roles start at Rs. 2.8 LPA and grows rapidly with experience.

Portfolio development and real-world readiness

One of the major advantages of IMS DIA is our focus on building a strong, industry-ready portfolio. The students become more skilled professionals, securing top opportunities in the job market. They just don’t have a degree; they have limitless success in their hands.

B. Des in Luxury Product Design Course Curriculum

Once you enter our B. Des product design program, you will understand how thoughtfully it is structured, which takes you from fundamentals to futuristic innovation. It is designed as a progressive learning journey, and every student is ready for the global job market once they graduate.

We have a three-phase learning journey to start your creative evolution here at IMS.

YEAR 1 – Foundation of luxury

Learning to feel. Form, and function.

This phase lays the foundation for the B. Des in product design, helping students understand how products are imagined, designed, and experienced.

YEAR 1 – Foundation of luxury (Semester 1 & 2)

Workshops

Material & sustainable design studio Outcome: Functional mini-objects or a small product line demonstrating material intelligence and sustainability.
Emotion & sensory design lab Outcome: Concept-led luxury object or mini collection expressing a defined emotional narrative.
Design communication: Sketch-to-digital lab Outcome: Portfolio-ready design sheets from concept to digital form. Masterclass
Material empathy - Designing for longevity Outcome: Understanding emotional durability, material cycles, and timeless aesthetics in luxury design.

Where craft meets technology and the future takes shape.

This stage of the B. Des product design syllabus sharpens your skills and introduces real-world exposure. Thus, making it one of the most immersive product design courses.

The Maker’s Mind & Market’s Eye (Semesters 3 & 4)

Workshops

Masterclass

Designing brands, building legacies.

Here, the program transforms your resume into a career-ready skillset, preparing you for entrepreneurial ventures and leadership roles.

Super Specialisation – The Business of Beauty (Semesters 5 & 6)

Workshops

zero-waste design bootcamp Outcome: Functional luxury prototypes with minimal waste.
Circular systems & lifecycle mapping Outcome: LCA mapping + circular redesign concept.
Eco-luxury branding Outcome: Launch-ready brand deck + sustainable product concept.
Entrepreneur’s lab Outcome: Pitch presentation + business prototype.
Experience design & luxury retail Outcome: Scale model or real installation demonstrating brand experience.
Digital marketing & brand launch strategy Outcome: Brand launch deck with campaign plan

Masterclass

Final Year Entrepreneurship & Incubation Module

This is your career-defining year, where creativity meets reality. You can transform your designs into a powerful one. Market-ready force. This is not the end, but rather the beginning of your professional identity.

Phase 1 – The global luxury product ecosystem

Key focus

Modules

Workshops

Phase 2 – Luxury brand building & product-centric strategy

Key focus

Modules

Workshops

Phase 3 – Business & financial intelligence for luxury product designers

Key focus

Modules

Workshops

Phase 4 – Global entrepreneurship & cultural business models

Key focus

Modules

Workshops

Phase 5 – The DIA luxury product incubator

Key focus

Modules

Workshops

Top Recruiters Hiring B. Des in Luxury Product Design Graduates

As a professional, the world of luxury product design is not limited to studios; it extends into innovative startups, global luxury houses, and cutting-edge design studios. After you complete your B. Des Product Design course with us, you step into a space where your ideas are not just appreciated but demanded.

Global luxury and lifestyle brands

These are the labels that define aspiration. They actively seek talented and creative individuals who are trained in:

If you have a deep understanding of materials, emotion, and storytelling, then you will be in high demand by these recruiters.

Creative agencies and design studios

Firms like:

They look for graduates with strong portfolios developed during the B. Des Product Design course here at DIA. Thus, making them an ideal fit for high-growth career opportunities.

Consumer goods and retail giants

Exposure to real-world projects in product design courses in B. Des prepares students to plan and design for diverse audiences and markets. Below are the types of companies that are eagerly seeking design graduates:

Digital product and technology companies

AI, AR, and immersive technologies are not growing in the industry as well. Thanks to these platforms, there is a high demand for our graduates in the B. Des product design job market. We have integrated technology in all our courses, making our students future-ready for evolving roles. They are hired by:

Craft-based and sustainable design firms

These recruiters actively seek candidates aligned with the regenerative, responsible design approach outlined in our B. Des product design syllabus.

Entrepreneurial and startup ecosystem

Many passionate graduates become founders.

With our string incubation support and industry exposure, the learning journey ultimately leads to self-driven success.

With global demand, competitive salaries, and cross-industry relevance, our graduates are positioned at the forefront of innovation. The outcome of our program is clear: a career filled with growth, creativity, and impact.

Career Opportunities after B.Des in Luxury Product Design

You are not just taking a course; it’s your entry into a global ecosystem where design drives innovation, luxury designers’ aspirations, and creativity shapes industries. Here, every step leads to a career that’s dynamic, future-ready, and globally relevant.

Your journey at IMS DIA will open doors to highly specialised, high-impact roles that blend strategy, innovation, and creativity. The world of designing is limitless! Here are some of the most exciting career paths within B. Des product designing:

These roles are opportunities that shape industries. With the right foundation built at DIA, students evolve into professionals who are creative and commercially aware. Our graduates and their passion represent the future of design.

B. Des in Luxury Product Design Fee Structure

Luxury product designing is one of the most dynamic and high-growth fields. With increased demand for luxury products, technologically advanced structures, and lifestyle sectors, graduates step into careers that are both creative and financially rewarding.

Affiliated to Chaudhary Charan Singh University (CCSU), Meerut, the course has a limited intake of 60 students every year. The B. Des product design course duration is 4 years, during which each year transforms your raw talent into a meaningful, industry-relevant skill set.

Our premium product design program is shaped to deliver world-class learning, industry exposure, and transformative experiences. The B. Des project design fees structure reflects the quality, depth, and global relevance of the program.
The total course fee is Rs. 16,00,000, where annual fee distributions are:

Investing in the course means choosing a program that goes beyond academics. This means you are actually advancing towards a course that covers:

Residential Facilities & Transport

At IMS DIA, pursuing a B. Des product design program is about a complete lifestyle that supports comfort, convenience, and creativity. From safe residential living spaces to seamless connectivity, every detail is designed to enhance your journey through this transformative experience.

Residential facilities

Safe & secure living environment – Well-maintained, secure accommodation options.
Comfortable and student-friendly spaces – Spacious rooms, essential amenities with a clean and organised environment.
Community & collaboration – Interaction with peers from diverse backgrounds, fostering collaboration, inspiration, and lifelong friendships
Balanced lifestyle – access to dining, recreational areas, and study spaces maintains a healthy balance between academics and personal well-being.

Transport facilities

Well-connected campus access – Easy connectivity through daily, reliable transport services.
Dedicated transport services – organized pick-up and drop facilities for safe travelling between campus and residential locations.
Strategic location advantage – Well-connected campus location, ensuring accessibility to key areas, markets, design studios, and industry spaces.
Time efficiency for productivity – With minimal travel hassles, time is invested in projects, workshops, and portfolio building.

Admission Process for B. Des in Luxury Product Design

The B. Des Product Design admission process is carefully designed, ensuring that every student has the opportunity to grow, experiment, and innovate. We aim to ensure that your creative aptitude, design thinking, and originality are elevated at every step of your growth towards becoming a design professional.

Steps:

Application form - Fill out the online application and share your academic background, interests, and career aspirations.
Portfolio/Aptitude review – Applicants are evaluated through one or more of the following:
-Display your creative work, projects, or sketches
-The creative aptitude test will assess your design thinking & problem-solving skills
-Design task/Visual exercise – Evaluate your ability to think visually and innovatively
Personal interaction – A one-on-one interaction with faculty or admission counsellors
Offer letter and enrollment – Selected candidates receive an offer letter and can confirm their seat by completing the enrollment formalities.

During the admissions process for our product design degree course, many students can also explore financial support options.

The scholarships are based on merit, creativity, and performance during the admissions process.

Only the deserving candidates may be eligible for the scholarships that help ease the B. Des product design fees. These scholarships recognise your potential to excel in the design industry.

Faculty

Meet your master trainers here:

Behind each of our confident designers are the B. Des Interior Design faculty who inspired, challenged, and transformed the way they think. At DIA, the program is guided by a team of highly experienced architects, designers, artists, and researchers. Each of our mentors brings their unique perspective from industry, academia, and global exposure.

Ms. Apoorva Vij

Program Leader, Luxury Product & Jewellery Design

Ms. Sikha Agarwal

Chief Creative Officer & Industry Mentor

Student Testimonials

Before entering IMS DIA, I was interested in design but didn’t have a clear idea of the direction I wanted to follow. The course has enabled me to better understand my own design style and interests. I particularly like the way Ms. Sikha also makes the learning environment very comfortable, so there is no difficulty in asking questions. The live projects have allowed me to link what we learn in class with actual design situations. I experimented a lot with my ideas here and made mistakes that helped me improve my career prospects.

Some of my best college memories are those from the studio. There are occasions when all of us are working on entirely different ideas, talking about the materials, assisting one another or just trying to work out why something isn’t working. This kind of atmosphere makes the learning process seem very natural. Apoorva Vij Ma’am is the sort of person who encourages us to go beyond the first idea that occurs to us. As a result of the course I have become much more at ease with experimentation.

What I genuinely enjoyed about the Luxury product design course here is that our learning was mainly through projects, discussions and by actually working on ideas. Ms. Apoorva Vij has always encouraged us to think in a different way and to consider design from a more practical point of view. One of my favourite aspects has been the live projects, and campus life is fun at IMS. There’s always something going on, and I’ve met some excellent friends during my time here.

A major advantage of this course is that we get the chance to work on actual projects. You begin to realise the amount of thought that goes into producing a luxury product, whether it’s when coming up with the concept, choosing the materials or preparing the final presentation. I have received a great deal of support from our professors.

I never anticipated, when I first entered design school, just how much I would learn from receiving criticism. Through our presentations and reviews, I have realised that the purpose of feedback is not to tell you whether your work is good or bad; it is meant to help improve it. Shikha Ma’am urged us to consider our work from a different point of view; I became more confident in presenting my ideas. Although the process was difficult for me, I can now totally see the difference in my work.

Frequently Asked Questions

Q1. What is B.Des in Luxury Product Design?

A future-focused program that balances creativity, technology, craftsmanship, sustainability, and business strategy is the perfect formula for cultivating a new generation of luxury designers. This B. Des product design course helps you to design products that are visually stunning, market-ready, emotionally meaningful, and globally relevant.

Q2. What do we study in B.Des in Luxury Product Design?

The B. Des product design syllabus is designed to offer a structured blend of creativity and technical skills. Here, you can explore a range of subjects such as:

In addition to B. Des product design subjects, the program also includes workshops, masterclasses, craft collaborations, industry exposure, and studio projects.

Q3. What is the duration of B.Des in the Luxury Product Design programme?

The B. Des in product design program duration is 4 years, divided into 8 semesters. The curriculum is designed to gradually build the technical expertise, creative confidence, and industry readiness for the design industry.

Q4. What jobs can you get with a B.Des in Luxury Product Design programme?

The graduates of our program are open to a vast range of B. Des product design jobs. They can pursue exciting opportunities such as:

Q5. Does IMS DIA offer scholarships for the B.Des in Luxury Product Design programme?

Yes, IMS DIA offers scholarships for deserving candidates. They can be based on academic performance, entrance assessment, or creative potential. This initiative encourages talented students to pursue careers in B. Des product design and wish to excel in the creative industry.

Q6. What are the eligibility criteria to join B.Des in Luxury Product Design programme in IMS DIA?

Completion of 10+2 (any stream) from a recognised board is the main criterion for applying to the program. If you ask us, the B. Des product design eligibility criteria are that you should have a creative skillset, passion, curiosity, and design aptitude.

B. Des in Luxury Product Design

Duration

Eligibility

Seats

The total program fee

B. Des in Luxury Product Design – Program Overview

About the B. Des in Luxury Product Design Program

Eligibility Criteria

Open to students who have completed 10+2 education from any recognised board.

Stream: Arts. Humanities, Commerce, or Science.

Merit-Based Scholarships

Key Educational Benefits over other institutions

B. Des in Luxury Product Design Course Curriculum

YEAR 1 – Foundation of luxury

Where craft meets technology and the future takes shape.

Workshops

Masterclass

Designing brands, building legacies.

Workshops

Masterclass

Final Year Entrepreneurship & Incubation Module

Key focus

Modules

Workshops

Key focus

Modules

Workshops

Key focus

Modules

Workshops

Key focus

Modules

Workshops

Key focus

Modules

Workshops

Faculty

Ms. Apoorva Vij

Ms. Sikha Agarwal

Student Testimonials

Frequently Asked Questions

Registration

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Key Educational Benefits over other
institutions